Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on event marketing and attendee and exhibitor acquisition, mdg brings together strategists, data and digital specialists, engagement experts, international marketers and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leaders Institute alumna, a columnist for PCMA’s Convene magazine, a presenter of industry seminars on strategic planning and, most importantly, an integral collaborator for several prominent event clients across the country. She’s also a mom, avid reader, Peloton addict and believer in civil rights.