Ever since she interned at the Sacramento Convention Center (California) and ran its floor, Justine has been passionate about the exhibition industry.
Working for several innovative event technology businesses, Justine accompanies Tradeshow Organizers and Venues in their digital transformation by helping them use technology to add value to all stakeholders. Some of her sweet spots include:
-de-multiply interactions between attendees & exhibitors,
-demonstrate and grow exhibitors’ ROI,
-offer a personalized, tailored experience to attendees,
-build & animate a community and
-become data-driven through the use of declarative & behavioral data.
Justine is currently Eventmaker’s International Key Account Manager. She is in charge of bringing the business to a global audience by developing sales and customer loyalty on an international scale.This involves her indulging in two passions: travelling and talking exhibitions!
After hesitating with Med School, Justine finally decided to study International Business & Management (with a minor in Entertainment & Hospitality Management and Event Planning & Management in California State University Fullerton). Doing so within SKEMA Business School, she got the opportunity to study and/or do internships in North Carolina 🇺🇸, Russia 🇷🇺, California 🇺🇸, Brazil 🇧🇷 and Vietnam 🇻🇳!
More than traveling, Justine loves living abroad to create a network of friends, develop local habits, discover new cultures and adopt new ways of living. What drives her is learning, contributing and making a difference. She hopes her next challenge to be making exhibitions more successful for both organizers and exhibitors through strategic training and strategy – if she could do so from New York City … she’d be fulfilled!