Are YOU getting it “right”??

WIE Academy
Thursday 11 Apr 2024, 4:00 PM - 5:00 PM
Online Session
Section: something for everyone!
Aimed at: All levels, for anyone who is passionate about data and creating value for customers

This course is online! Times indicated above are CEST (3 pm UK time, 10:00 Eastern)

April 11 @ 4:00 pm 5:00 pm

Online Session

Online Session,

Delivered by Cara Turner

Founder & Director @ Integre Strategies | Digital Transformation | Commercial Growth and Strategy Specialist

The value of supplying the right insight, to the right person, at the right time to ultimately bring the right people together is without dispute a multi-layered challenge. Today the digital landscape is so vast that ensuring you cut through the ‘noise’ to ensure meaningful engagement, connections and a great event is essential. 

There are numerous AI-powered and data analytic tools in the market to support you, but none of them can help if your data is lacking or not being optimised correctly. Assuming you know your community’s ‘two-fold need gap’ and your role in closing these gaps, you’re in a good position to start leveraging your data to create the right engagement, at the right time and ensure great commercial results for you and your sponsors.

But how to do just that? During this session, Cara Turner will share her insight into how to establish a community-first, data-driven dashboard that will showcase behaviour – one of the most critical tools for understanding how effective you are in getting it “right”!


Cara will explain how to explore:

  • What your data is telling you
  • Examples of assumptions to raise/create engagement, and testing them!
  • Surfacing gaps in your offering as another opportunity
  • and how to ensure that you have the right foundation to build upon.

About Cara:

With over 19 years of experience, Cara has led change management and pivot strategy, adapting digital platforms and products to support live-event revenues for some of the largest brands in the industry.

She has a proven commercial track record in leveraging data to design, position and empower brands to meet the continuously evolving needs of a market, offering exceptional customer experience that drives market value and strong business outcomes.


Book your place: