What is the new mindset, and how do we get there?

Wednesday 15 Sep 2021, 12:00 PM - 1:00 PM

September 15, 2021 @ 12:00 pm 1:00 pm America/New_York

If you think about it, it’s our own fault! We’ve spent thousands of dollars over many, many years hammering the same marketing message “the most traffic, the largest show” into our stakeholder’s heads. As organizers forge ahead with face-to-face events, hear what leaders in the industry are doing to change this mindset, stay profitable, and deliver results to their stakeholders? 

Attend this timely panel, moderated by Courtney Harold, SVP, Tied Together Marketing, joined by panelists Karalynn Sprouse, EVP Emerald Expositions, Christina Zoccoli, Group Event Director, US Vet Portfolio at CloserStill Media, Felice Archbold Director, Experiential at Complex Networks and Michelle Metter, Partner & Co-Founder, Fast Forward / SommCon USA.

This panel will cover:

  • The state of the event business moving forward: Should we expect that events will return to pre-pandemic levels? If not, how will it impact your pricing? 
  • Changing your stakeholder’s expectations: What are organizers doing to recalibrate their value proposition? How are you changing your marketing message?
  • Leveraging technology and new products: Are organizers using digital platforms and new products to expand their community or create deeper relationships with their customers? 

Please register here to attend. Upon registering, you will receive an email with the zoom event login details.

This event is open to all women in the events industry. You do not need to be a WIEN member to attend.