Marloes van den Berg, Chief Sustainability Officer at the Royal Jaarbeurs in Utrecht and Yasmine Couderc, Group Head of Talent at Easyfairs Group will touch upon relevant themes for our industry: sustainability and talent growth. They will both join the launch of the Dutch Chapter next September 13.

Marloes van den Berg is Chief Sustainability Officer and member of the board of directors at the Royal Jaarbeurs, Utrecht, the Netherlands. Before taking up the challenge of leading the Jaarbeurs in becoming the most sustainable venue of Europe by the end of this decennium, Marloes was the Jaarbeurs’ commercial director and responsible for the Jaarbeurs brand portfolio. Marloes has over 15 years of experience in the events industry. At UFI she is member of the sustainability committee. Besides she is the president of the Business Peloton Utrecht, which is responsible for attracting the three biggest international cycling events to Utrecht (Giro, Tour de France & la Vuelta). Marloes will take us through her journey towards a more sustainable industry.

Yasmine Couderc, Group Head of Talent at Easyfairs Group brings 20 years’ international experience at corporate level, with proven track record in setting company and departments goals in line with business strategies, striving for performance excellence. She has built expertise as an HR generalist through numerous assignments within matrixed environments over the past 12 years, where she developed and implemented global HR and people management programmes. Yasmine’s current responsibilities involve defining a vision, setting and implementing data and process driven strategies and plans to attract, manage, develop, reward and retain a global workforce. Yasmine will focus on the Learning and Development aspects having a clear message: “grow the people who will grow the business.” A short story and best practices from a learning organisation which has embedded education as part of its growth strategy.

Women in Exhibitions Network has been set up to fulfil the mission of empowering women in the industry whilst helping to nurture the next generation of female leaders. This community is the result of a joint effort of inspirational female leaders from our industry who are our founding members and ambassadors.

On top of that support, there is a large community of sponsors from the industry in the Netherlands who support us among whom we like to mention: Expoflora, JMT, A-Booth, 4Foreverything, Hestex Systems Group, MeetingLinq, Mansveld Expotech and most recently DBSchenker. We thank them for their support and trust.

About Women in Exhibitions Network

The recently annouced new chapter in the Netherlands is formed by prominent professionals of our industry like Natasja O’Connor (Head of Event and Exhibitor Success at Jaarbeurs), Cornelien Baijens (Head of Event Business / CCO at Easyfairs Netherlands), Marieke van Eijndhoven (Business Development Manager at Libéma), Silvia Forroova (Director Commercial Product Manager at Informa Markets) and Oana Cipca (Business Development Manager MECC Maastricht and the Founder of the Women in Exhibitions Network).

Women in Exhibitions Network welcomes as members professionals representing exhibition organisers, venues and suppliers in the event industry whose business is related to the organisation and facilitation of exhibitions or trade fairs.

The launch of the Dutch chapter will embrace the mission of WIE International as an organisation. A mission of empowering women in our industry whilst helping to find the next generation of female leaders through mentoring, networking and sometimes, simply having fun! To celebrate the launch a Dutch BBQ is planned for September 13th. To join this check here.

More information and how to register please read here and on how to become a member please read here

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